Governance

Management

CEO, Syncro Group

SVP & CFO, Syncro Group

CMO, Syncro Group / CEO, WeAreCube

COO, Syncro Group

CTO, Syncro Group

CEO, WeAreCube – DK

Christoffer Bergmann

COO, WeAreCube

Per Hedelin

CEO, Gigger AB, Happyr AB

Board

Chairman Of The Board

Anders Bruzelius

Board Member

Ebbe Damm

CEO, Syncro Group

Year of Birth
1969

Citizenship
Swedish

Independency
In relation to major shareholders: No
In relation to the company & management: No

Professional background
Ebbe is an entrepreneurial investor with extensive experience in business management and business development. Among the qualifications is over 30 years of experience in owning and managing several start-up and businesses.

Board member since
2021-08-19

Year Elected
2021

Shares (2022-09-30) 
9 830 411 Series B shares in total, of which 261 433 shares held privately and 9 568 978 shares held through private company.

Main occupation 
CEO, Syncro Group

Other board assignments
Akloma Bioscience AB
Delocap AB
Shings AB
No rest Sweden AB
Web Source solution AB

Henrik Sundewall

SVP & CFO, Syncro Group

Professional background
Former senior financial advisor in M&A and IPO processes
Former senior management positions within MTG/Kinnevik
Former CFO ICL Sorbus/Fujitsu

Citizenship
Swedish

Educational Background
BSc Economics

Year of Birth
1969

Shares (2022-09-30)
2 785 026 Series B shares in total of which 2 371 764 shares held privately and 413 262 shares held through private company/-ies

Olof Lindblom

CMO, Syncro Group / CEO, WeAreCube

Occupation
CMO, Syncro Group, CEO WeAreCube – Sweden

Year of Birth
1983

Shares (2022-09-30)
7 748 692 Series B shares in total, of which 7 748 692 shares held through private company.

Professional background
Former Managing Director – Goviral
Former Founder/Marketing Director – Basouk

Citizenship
Swedish

Educational Background
Marketing Communications – Berghs School of Communications

Fredrik Gnosspelius

COO, Syncro Group

Occupation
COO, Syncro Group AB

Year of Birth
1973

Shares (2022-09-30)
51 827 Series B shares in total of which 51 827 shares held privately

Professional background
Former Facilities Manager Scandinavia – Team Olivia
Former Head of Procurement & Facility Management – Academedia

Citizenship
Swedish

Educational Background

Executive MBA – University of Lund
BSc Service Management – University of Kalmar
Hotel Management – Krems Austria

 

Tobias Nyholm

CTO, Syncro Group

Occupation
CTO, Syncro Group AB

Year of Birth
1989

Shares (2022-09-30)
16 185 970 Series B shares in total, of which 37 857 shares held privately, 829 093 shares held through private company and 15 319 020 shares held through private company in which Tobias Nyholm owns 50 percent.

Professional background
Former CTO – Happyr AB
Symfony Core team member

Citizenship
Swedish

Educational Background
MSc Computer Science – KTH
Msc Project Management – University of Karlstad

Pernille C Lotus

CEO, WeAreCube – DK

Occupation
CEO, WeAreCube – Denmark
Former Editor in Chief – HeyWellnessd.dk Former Founder & CEO of Wellnessdeal.dk

Citizenship
Danish

Educational Background
Multimediedesigner – Københavns Erhvervsakademi

Year of Birth 
1982

Shares (2022-09-30)
8 131 784 Series B shares in total, of which 8 131 784 shares held through private company.

Fredrik Grufvisare

CEO, Collabs AB

Occupation
CEO, Collabs AB

Year of Birth
1986

Shares (2022-09-30)
0

Professional background
Former CEO – Studentkortet Sverige AB
Former CEO – UBI Global

Citizenship
Swedish

Educational Background
BSc International Politics – Uppsala University
BSc Business & Economics – Uppsala University

Christoffer Bergmann

COO / Founder, WeAreCube

Main occupation 
COO / Founder, WeAreCube

Professional background
Founder I’M NEXT Sweden
Purchasing Manager/MGMT Global Retail

Year of birth
1984

Shares (2022-09-30) 
8 446 499 Series B shares in total, of which 8 446 499 shares held through private company.

Per Hedelin

CEO, Gigger AB, Happyr AB

Occupation
CEO, Gigger AB, Happyr AB

Citizenship
Swedish

Educational Background
Information & Marketing communication, Lunds Universitet
Leadership Handelshögskolan I Stockholm AMP

Shares (2022-09-30)
0

Year of birth
1965

Professional background
Former Marketing Manager, Silja Line
Former Managing Director Ledarna
Founder Hajpe, Idrottsförsäkring, Svanshalls Krog
B o D experience Alecta, Bliwa, Chef, M Gruppen, Intermezzon, PRI pensionsgaranti, Riva Del Sole, Intermezzon

Ronny Elénius

Chairman Of The Board

Board member since
2022-06-20

Shares (2022-09-30)
3 980 340 Series B shares in total, of which 3 980 340 shares held through private company.

Main occupation
Independent advisor

Professional background
Former Managing Director/Head of Origination (EMEA and Asia) – Morgan Stanley, London
Former Head of Business Development (EMEA) and member of management committee – Litasco, Geneva

Other board assignments
Chairman of the board of Tidan Capital AB
Chairman of the board of Overgang Energy LLP
Chairman of the board of Energex Carbon Ltd
Board member of F8 Elenius Ventures AB
Board member of Energex Partners Ltd
Board member of Contango Storage AB
Board member of Contango Storage Services AB
Board member of Contango Brokerage AB

Year of Birth
1976

Citizenship
Swedish

Independency
In relation to major shareholders: Yes
In relation to the company & management: Yes

Background
Ronny is an independent investor, board executive and senior advisor with over 25 years of experience in trading and finance. Previous roles include Managing Director and Head of Origination (EMEA and Asia) for Morgan Stanley (Commodities) based in London; Head of Business Development and M&a member of the Management Committee for Litasco based in Geneva. Ronny is a co-founder and member of the board of Energex Partners an advisory firm to the energy industry headquartered in London. Ronny is also the chairman of the board of hedgefund Tidan Capital and has been actively engaged as an advisor and board member at WeAreCube since 2015.

Anders Bruzelius

Board member

Board member since
2020-08-28

Shares (2022-09-30)
2 198 132 Series B shares in total of which 1 732 196 shares held privately and 465 936 shares held through private company/-ies

Professional History
Former Sales Director – Scribona
Former Channel Director – Xerox
Former VP Global Business Development – Formscape Inc

Educational Background
BSc Business Administration & Economics – Lund University

Board assignments
Chairman of the Board of Square Publishing AB
Chairman of the Board of Bruzelius & Partners
Chairman of the Board of Bruzelius Invest
Chairman of the Board of Northbaze Group AB
Chairman of the Board of Krusell AB
Chairman of the Board of Northbaze Distribution AB
Chairman of the Board of Jays AB
Chairman of the Board of Circle Capital
Chairman of the Board of Supporter Holding AB
Board member of EIX Asset Management Partners AB
Board member of EUCAPS Holding AB
Board member of Trivor Capital AB

Year of Birth
1968

Independency
In relation to major shareholders: Yes
In relation to the company & management: Yes

Background
Anders has worked for 18 years as an equity analyst, equity strategist and sector manager at various investment banks. For nine years he was a global equity research manager at Swedbank LCI. Furthermore, Anders has been a partner in its financial communications company Boxcom / BoxIr. Today, Anders is a partner, co-owner & founder of the boutique corporate finance firm Trivor Capital. In addition to this, he has acted as an advisor and investor in several start-ups.

Other positions
CEO & Owner of Bruzelius & Partners
Owner Bruzelius Invest AB
Co-owner of Square Publishing AB
Partner in Trivor Capital AB

 

Karin Wallström Nordén

Board member

Board member since
2020-08-28

Year Elected
2018

Shares (2022-09-30)
0

Main occupation
Business strategist; Entrepreneur

Educational Background
MSc Accounting & Company Analysis – Gothenburg School of Business, Economics & Law
BA Journalism – University of Gothenburg
Professional Board Work Diploma – Michaël Berglund

Year of Birth
1978

Citizenship
Swedish

Independency
In relation to major shareholders: Yes
In relation to the company & management: Yes

Professional background
Information & Marketing Director at the Gunnebo Group; financial journalist

Other board assignments
Expresso Consulting AB

Amelie Barnekow Söderberg

Board member

Board member since
2022-06-20

Shares (2022-09-30)
0

Main occupation
Board professional, Advisor and Consultant

Educational Background
Bachelor of Economics – University of Uppsala
Professional Board Wotk Diploma – Michael Berglund

Background
Over twenty years of experience in global retail offline and online. Background from operational management roles for example CEO Filippa K and Departments & Stores AB. Today Amelie is an active board professional and partner/advisor in startups such as Indivd AB and Lace Laboratory AB.

Year of Birth
1969

Citizenship
Swedish

Independency
In relation to major shareholders: Yes
In relation to the company & management: Yes

Professional History
Former CEO Filippa K Group AB
CEO Departments & Stores AB (Part of RNB Retail and Brands)
Executive Director Europe Daniel Wellington AB

Other positions
Chairman Adlibris Group AB
Member of the Board of the Directors AMF Fastigheter AB
Chairman Baum und Pferdgarten A/S
Advisor / Partner Indivd AB and Lace Laboratory AB
Member of the board of Cellbes AB

Hanna Raftell

Board member

Board member since
2022-06-20

Shares (2022-09-30)
0

Main occupation
Board Professional, Advisor and Consultant 

Professional History
Former CEO of Fimento 
Former CCO at Opti
Former Director Asia, Heptagon Capital 
Former Director Asia, Copal Partners 
Former Head of Nordic Equity Sales, Citigroup 

Educational Background
BSc Political Science and Economics, Uppsala University Finance, University of Lausanne

Other positions
Owner of Aurbridge AB 
Board member of Hong Kong Chamber of Commerce in Sweden
Board member of DRT Solution
Chairman Acuminor

Year of Birth
1971

Citizenship
Swedish

Independency
In relation to major shareholders: Yes
In relation to the company & management: Yes

Background
Hanna has 25 years of extensive international background in Banking, Finance and Fintech.
She has started, and set up, several businesses in multiple locations, focusing on value creation and sustainable growth. Hanna started her career in London working in fixed income and capital markets.
She then joined Citigroup, becoming Head of European Equity Sales to the Nordics.
She spent ten years in Hong Kong setting up the business development and sales team for Copal Partners, and was part of a successful exit to Moody’s Analytics.
In recent years Hanna has focused on driving growth mainly through scalable tech solutions. She has been the CEO of Fimento a Fintech start-up, Chief Client officer at Opti. She is today a board professional, advisor and consultant. 
She is also a qualified business and executive coach.