Syncro launches new business venture for TikTok

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Today, Syncro's subsidiary, CUBE, is launching a new business venture—TikTok Studio—which provides brands with a comprehensive offer for TikTok, today’s fastest growing social media platform.

 

In addition to influencer marketing, CUBE’s TikTok Studio will include strategy support and the customized production of a brand’s own business account, of which paid social is a part. The new business venture is enabled via, and together with, another Syncro subsidiary product: The Collabs’ platform, one of the first SaaS platforms able to offer a comprehensive, tech-based solution to TikTok campaigns on a global level.

 

“From our end, this is a major strategic investment and a completely new business venture within Syncro. We see an incredible strength and competitive advantage in being one of the first on the market to offer a combined agency-SaaS solution within the fastest growing social media channel in the world, and we already see this venture generating significant new revenue for the group in 2023,” says Olof Lindblom, CMO Syncro.

 

The venture is led by Denise Mehta, Head of Brand Solutions, as well as CUBE’s Creative Director, Rasmus Kolbe, who has 1.1 million followers on TikTok.

“We are currently working with over a hundred brands on an annual basis across the Nordics, and feel that there is a big gap in the market when it comes to TikTok. We have developed a unique offer that will help streamline the process for our customers when setting strategies, conceptualizing creative briefs, and, perhaps most crucially, providing results based on set KPIs for TikTok, a fast-growing channel where general in-house competence is lacking. We have already received an incredibly good response from the market having launched a product that has been lacking until now.” says Denise Mehta, Head of Brand Solutions CUBE.

 

Read more here: https://wearecube.se/tiktokstudio/

For more information, please contact:

Denise Mehta, Head of Brand Solutions, WeAreCube AB

Telefon: 073 696 98 87

E-post: denise.mehta@wearecube.se

 

Olof Lindblom, CMO Syncro Group

Telefon: 076 174 28 25

E-post: olof.lindblom@syncro.group

 

About Syncro Group

Syncro enables collaboration between people and brands through innovative tech. We invest in companies that are part of forming the new digital economy and strengthening our market offering. Syncro has offices in Sweden and Denmark, with headquarters in Stockholm.

 

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In connection with Syncro Group AB’s (“Syncro Group” or the “Company”) directed issue of units on Spotlight Stock Market in September 2021, which was disclosed through press release on 27 September 2021, the Company issued 20,950,076 warrants of series TO3. Each warrant gives the right to subscribe for one (1) new share of series B in the Company. The exercise price for the warrants of series TO3 have been determined to 70 percent of the volume-weighted average price in the Company’s share on Spotlight Stock Market during the measurement period, which ran from and including March 2, 2023, up to and including March 15, 2023. During the measurement period, the volume-weighted average price in the Company’s share was approximately SEK 0.29, therefore, the exercise price for the warrants of series TO3 is determined to SEK 0.20. The subscription period for warrants of series TO3 runs during the period from and including March 17, 2023, up to and including March 31, 2023.

Aktiespararna har publicerat en presentation av Syncro Group där VD Ebbe Damm och CMO Olof Lindblom berättar om bolagets nya plattformserbjudanden, synergier och vägen mot lönsamhet.