Syncro Group’s subsidiary CUBE enters into an agreement with European mail order group

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Syncro Group AB's (publ) subsidiary CUBE has entered into an agreement with an established mail order group in Europe with 21 brands and operations in 11 European markets.

CUBE has been selected as a strategic and creative partner to initially relaunch one of the client’s brands operating within the B2C segment. The assignment covers CUBE’s entire agency offering and includes strategic advice regarding digitisation, website design & brand strategy, as well as distribution through advertising and influencer marketing.

 

The partnership begins in Q4 of 2022. It is expected to run during the first half of 2023 with a mutual intention of extended cooperation and further investments in additional markets, and brands, for the client.

 

”We’re very happy to receive such great confidence in CUBE. It is a strong indication of the advantage that the connection of the operations between our companies create – from CUBE’s creative and strategic agency operations to Collab’s platform which we use for all our campaigns and enables international scalability, something which is completely in line with how we have developed our global offer.” says Denise Mehta, Head of Brand Solutions, CUBE.

 

 

For more information, please contact:

 

Olof Lindblom, CMO Syncro Group

Phone: +46 76 174 28 25

Email: olof.lindblom@16.16.187.127

 

 

About Syncro Group

Syncro enables collaboration between people and brands through innovative tech. We invest in companies that are part of forming the new digital economy and strengthening our market offering. Syncro has offices in Sweden and Denmark, with headquarter in Stockholm.

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Syncro Group AB (publ) (”Syncro” eller “Bolaget”) fokuserar verksamheten på influencer marketing genom plattformen Collabs och har därför ingått avtal om att sälja samtliga innehavda aktier i dotterbolaget Gigger AB. Omstruktureringen förväntas ge kostnadsbesparingar om minst 0,6 mkr per månad från och med januari 2025. Köpeskillingen för Gigger uppgår till 32,5 mkr och betalas genom skuldförbindelser som förfaller till kontant betalning under 2024. Koncernmässiga resultateffekter av engångskaraktär ger en positiv resultatpåverkan under tredje kvartalet om cirka 30 mkr. Omstruktureringen innebär även att CFO Henrik Sundewall lämnar bolaget då behov av CFO på heltid inte längre bedöms finnas. Sundewall ersätts på deltid av Sven Cristea.

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