Syncro Group expands partnership with Storytel to include three more markets


Syncro Group extends their current agreement with Storytel, expanding the collaboration to include all Nordic markets. The agreement is an extension of the current preferred supplier agreement with WeAreCube AB (CUBE) within strategic influencer marketing, expanded with the SaaS platform, Collabs. The prolonged agreement will run for 12 months.


Influencer marketing is an important part of our media mix and our ambition has been to find a solution that offers both scalability and flexibility for our Nordic markets. We are very happy to have found it with Syncro Group; a combination of the Collabs’ platform and CUBE’s agency operations will be the key for us to be able to fulfill our ambitions in a more efficient way, where we can analyze data across several different layers, as based on the individual needs of each market,” says Maria Sörnell, Head of Marketing Nordics at Storytel 


“We are happy about the continued trust of Storytel and, of course, even happier about shifting the partnership to include all Nordic markets. The key to the collaboration is our combined offer where Storytel’s various marketing departments can effectively work in-house via the Collabs’ platform, and that we, at CUBE, can support strategically, creatively or with an extra pair of hands on project management, when needed. We want to grow with our customers and lead the industry forward by creating a cost-effective and transparent infrastructure around Influencer Marketing,” says Denise Mehta, Head of Brand Solutions at CUBE



About CUBE

CUBE is a full-service people-based marketing agency with offices in Stockholm and Copenhagen. CUBE was founded in 2013 and is one of the first influencer marketing companies in the Nordics, with clients such as MINI, The Body Shop, Lego, Storytel, Disney and Åhléns. 


About Storytel

Storytel is one of the world’s largest streaming services for audiobooks and ebooks, and has more than one million titles in the service globally. Our vision is to make the world a more empathetic and creative place, through great stories that can be shared and appreciated by anyone, anywhere, anytime. The streaming operations within the Storytel Group take place under the brands Storytel, Mofibo and The publishing business is managed by Storytel Books, as well as by the audiobook publisher StorySide. Storytel Group is present in over 25 markets. The head office is located in Stockholm, Sweden.



For further information, please contact:

Olof Lindblom, CMO Syncro Group

Phone number: 076 174 28 25

Email: olof.lindblom@


Christoffer Bergmann, COO WeAreCube AB

Phone number: 073 708 20 20



About Syncro Group

Syncro Group enables collaboration between people and brands through innovative tech. We invest in companies that are part of shaping the new digital economy and at the same time, strengthen and expand our offer. Syncro has offices in Sweden and Denmark, with its headquarters in Stockholm.



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Syncro Group publicerar idag en extern värderingsrapport från den oberoende analysfirman ParallellNorthIP som värderar Collabs-plattformens potential. Analysen indikerar ett potentiellt värde för plattformen på cirka två miljarder kronor.

Syncro Group, som erbjuder AI-plattformen Collabs för effektiv och transparent influencer marketing, meddelar att bolaget tecknat ett nordiskt partnerskapsavtal som tillgängliggör Collabs-plattformen för en av Sveriges högst rankade mediebyråer, fullservicebyrån Tre Kronor Media. Avtalet bedöms att genera intäkter för Syncro Group från och med fjärde kvartalet 2024.