Syncro Group announces strategic partnership with Ninetone Group AB

Share

Syncro Group, which offers the AI platform Collabs for effective and transparent influencer marketing, today announces that the company has signed a strategic partnership with Ninetone Group AB, a premier influencer marketing agency. This partnership will utilize Collabs' innovative platform to enhance Ninetone’s operational efficiency and open new revenue streams by expanding brand collaborations for their talents.

“We are thrilled to partner with Ninetone, as they embody the type of serious market actor Collabs was designed to support," said Ebbe Damm, CEO of Syncro Group.

 

“With Collabs, we can not only streamline our existing operations but also expand into new areas by effectively matching our creators with ideal brand opportunities," said Patrik Frisk, CEO of Ninetone Group.

 

The collaboration will begin in May 2024, with both companies actively working to integrate and optimize their joint operations.

 

Key Partnership Objectives:

  1. CRM Integration: Ninetone will leverage Collabs as a Customer Relationship Management (CRM) tool to manage communications and collaborations more efficiently for the talents they represent.

  2. Commercial Engagements Expansion: Utilizing Collabs' infrastructure, Ninetone will streamline its engagements with brands, enhancing its ability to connect creators not only signed by the agency but also those outside its exclusive roster. This approach will allow Ninetone to explore new revenue opportunities by finding more relevant brand partnerships for their creators.

 

For further information, please contact:

Ebbe Damm, CEO, Syncro Group
Phone:  +46 70 546 46 00

Email:   ebbe.damm@syncro.group

 

About Syncro Group

Syncro enables collaboration between people and brands through innovative tech. Syncro has offices in Sweden and Denmark, with headquarter in Stockholm.

 

Bilagor:

Join our investor community

Sign up to our newsletter and get our latest news continuously. For a everyday insight follow us on social media

Explore more

Syncro Group AB (publ) (”Syncro” eller “Bolaget”) fokuserar verksamheten på influencer marketing genom plattformen Collabs och har därför ingått avtal om att sälja samtliga innehavda aktier i dotterbolaget Gigger AB. Omstruktureringen förväntas ge kostnadsbesparingar om minst 0,6 mkr per månad från och med januari 2025. Köpeskillingen för Gigger uppgår till 32,5 mkr och betalas genom skuldförbindelser som förfaller till kontant betalning under 2024. Koncernmässiga resultateffekter av engångskaraktär ger en positiv resultatpåverkan under tredje kvartalet om cirka 30 mkr. Omstruktureringen innebär även att CFO Henrik Sundewall lämnar bolaget då behov av CFO på heltid inte längre bedöms finnas. Sundewall ersätts på deltid av Sven Cristea.

Syncro Group AB (publ) (”Syncro Group” eller ”Bolaget”) offentliggör härmed delårsrapport för andra kvartalet (april-juni) och för första halvåret (januari-juni) 2024. Rapporten finns tillgänglig som bifogat dokument samt på Bolagets hemsida (www.syncro.group). Nedan följer en sammanfattning av rapporten.