MINI selects CUBE as strategic partner for influencer marketing in 2023


Syncro Group’s subsidiary CUBE extends their 5-year collaboration as the strategic influencer marketing partner for MINI, including that CUBE will continue to activate creators for MINI in the Nordics during 2023.


MINI’s ambition is to deliver innovative and engaging marketing campaigns, and the company’s collaboration with CUBE has been crucial in positioning the brand in the Nordics and strengthening its presence on social platforms. The two companies have collaborated on numerous successful influencer marketing campaigns, delivering organic reach and high-quality content from more than 545 activations with over 145 profiles representing the urban and creative subculture that make up MINI’s target audience.

“We are very satisfied with our collaboration with CUBE and the successful influencer marketing campaigns we have done together for MINI’s brand, and we look forward to the coming years of the same.” says Ulrika Högberg, Head of Marketing and Product at MINI.


In 2022, the “Big Love” campaign for MINI was recognized with a nomination for Influencer Marketing Campaign of the Year at the IAB Awards.


“We are extremely happy about the continued trust we have from MINI. Working with such an established and innovative brand is very exciting, and we look forward to continuing to build on the success of our previous campaigns in the coming year.” says Gabriella Del Pozo, Brand Partnership Manager & Business Developer at CUBE.


About CUBE

CUBE is a full-service people-based marketing agency with offices in Stockholm and Copenhagen. CUBE was launched in 2013 and was one of the first influencer marketing companies in the Nordics. Clients include MINI, The Body Shop, LEGO, Storytel, Disney and Åhléns.


About The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of cars and motorcycles, and also offers financial and mobility services for the premium segment. The BMW Group network consists of 31 production and assembly facilities in 15 countries together with a global sales network in over 140 countries.

For further information, please contact:

Gabriella Del Pozo, Brand Partnership Manager WeAreCube AB

Phone:  +46 73 526 63 14



Christoffer Bergmann, COO WeAreCube AB

Phone: +46 73 708 20 20



Olof Lindblom, CMO Syncro Group

Phone: +46 76 174 28 25

E-mail: olof.lindblom@


About Syncro Group

Syncro enables collaboration between people and brands through innovative tech. We invest in companies that are part of forming the new digital economy and strengthening our market offering. Syncro has offices in Sweden and Denmark, with headquarters in Stockholm.



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