The purpose of the #BigLove campaign was to celebrate the beauty of differences and how alternative perspectives can create unique solutions.
The campaign had an organic gross reach of 3.3 million and an estimated unique reach of 2,06 million.
About the Award:
Best Influencer marketing campaign is not only chosen on ROI, endorsements and interactions. Consideration is also given to creativity, quality, innovation and originality of the material created on different platforms.
IABSverige
Read more about CUBE’s partnership with MINI here