Sellpy signs long-term agreement with Collabs

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On Thursday, August 25th, Collabs AB re-launched its innovative platform which is described as "a Google for influencer marketing”. Now, just over a week after the public announcement, the company Sellpy has chosen to enter into a year-long agreement with Collabs regarding the use of the new platform.

On Thursday, August 25th, Collabs AB re-launched its innovative platform which is described as “a Google for influencer marketing”. Now, just over a week after the public announcement, the company Sellpy has chosen to enter into a year-long agreement with Collabs regarding the use of the new platform.

“We have had the opportunity to test Collab’s platform for some time and were quickly, deeply, impressed by the system’s intelligence and functionality. Influencer marketing is an important part of our channel mix and with Collab’s platform, we can identify the right creators within our niche in just a few seconds through a quick search. This streamlines our work enormously.” Says Alma Riihelä, Nordic manager at Sellpy.

Sellpy now enters into a long-term license agreement with Collabs to use the platform to streamline influencer marketing activities both in Sweden and abroad.

“We are very happy that an established and exciting brand like Sellpy has chosen to work strategically with us. From the start, our ambition with the platform has been to develop an effective tool that adds new value ​​to the market. We are incredibly happy for the great reviews we have received so far from the selected customers who were able to test the software early on and are now looking forward to being able to continue working closely with several of these actors during the autumn.” Says Fredrik Grufvisare, CEO of Collabs.

For further information, please contact:

Syncro Group AB (publ)
Magnus Winterman, CEO – Syncro Group AB (publ)
Telephone: 0702 95 99 55
Email: magnus.winterman@16.16.187.127

Fredrik Grufvisare, CEO – Collabs AB
Telephone: 0793 49 59 15
Email: fredrik.grufvisare@collabs.com

About Syncro Group

Syncro Group AB (publ) is a listed company with a strategy to own, manage and refine SaaS companies within the new market economy. The portfolio includes companies with SaaS platforms developed with the market’s most modern technologies, each of which is self-sufficient and which cross-fertilizes the other companies in the portfolio. The goal is to identify and acquire SaaS companies that have a superior business strategy, and a digital platform that can become a leader in their business area, at an early stage. Each company must contribute to opening up possible synergies between other companies in the group.

About Collabs

Collabs is a SaaS company focused on developing software services for influencer marketing markets globally. The company was founded in 2018 and is headquartered in Stockholm.

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Syncro Group AB (publ) (”Syncro” eller “Bolaget”) fokuserar verksamheten på influencer marketing genom plattformen Collabs och har därför ingått avtal om att sälja samtliga innehavda aktier i dotterbolaget Gigger AB. Omstruktureringen förväntas ge kostnadsbesparingar om minst 0,6 mkr per månad från och med januari 2025. Köpeskillingen för Gigger uppgår till 32,5 mkr och betalas genom skuldförbindelser som förfaller till kontant betalning under 2024. Koncernmässiga resultateffekter av engångskaraktär ger en positiv resultatpåverkan under tredje kvartalet om cirka 30 mkr. Omstruktureringen innebär även att CFO Henrik Sundewall lämnar bolaget då behov av CFO på heltid inte längre bedöms finnas. Sundewall ersätts på deltid av Sven Cristea.

Syncro Group AB (publ) (”Syncro Group” eller ”Bolaget”) offentliggör härmed delårsrapport för andra kvartalet (april-juni) och för första halvåret (januari-juni) 2024. Rapporten finns tillgänglig som bifogat dokument samt på Bolagets hemsida (www.syncro.group). Nedan följer en sammanfattning av rapporten.